The Art of Saying NO

Failing to say ‘NO’ is more or less a congenital weakness.

Humans are social animals who thrive on reciprocity. It’s in our nature to be socially obliging, and the word no feels like a confrontation that threatens a potential bond. But when we dole out an easy yes instead of a difficult no we tend to over commit our time, energy and finances.

“The ability to communicate ‘no’ really reflects that you are in the driver’s seat of your own life,” said Vanessa M. Patrick, an associate professor of marketing at the C. T. Bauer College of Business at the University of Houston. “It gives you a sense of empowerment.”

That’s why learning to say no comes in handy.

Warren Buffett views no as essential to his success. The difference between successful people and really successful people is that really successful people say no to almost everything,” he said

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